Nowadays, some people believe advertising is useful and informative. Others believe advertising gives false information about the products and increases the price of goods, what is your opinion?
Why those people who claim that advertising is helpful and informative may be related to the current tendency in our modern society, by which I mean people’s choices of products are more diversified and the needs of unknown goods, especially those manufactured abroad, are increasing in the wake of Internet and globalization. Under this circumstance, the advertisement can be regarded as the medium of showing the diversity of commodities and introducing the specific functions of unfamiliar brands, which has greatly assisted consumers to find the most suitable products and satisfy the curiosity of consumers in a dynamic and detailed way.
Nevertheless, there is also a group of people who believe commercials pass wrong information about the products and increases the cost of goods. Most of their concerns are not solely largely due to the fact that some immoral corporations may only focus on the expansion of the market so that sometimes they would exaggerate the functions of its products in television advertisements, but consumers, after personally using the product, will lose trust in the company and even file lawsuits against it. Those who worry that advertising will drive up the price of goods are also reasonable, since in order to make advertising more influential, companies often invite celebrities to speak for their products at high prices, and the cost of advertising production will fluctuate greatly according to the media and location of advertising. For example, in the downtown of an international metropolis, it often costs tens of millions of advertising expenses to broadcast advertisements for the endorsement of first-line stars. This greatly raises the cost of goods, and ultimately increases the actual price of goods.
In conclusion, it seems to me that although the advertisement increases the cost of goods, it often brings about an increase in sales and production, and as long as related business department can provide serious supervision to avoid false information among commercials and pay more attention to the quality of advertisements, the advantages of commercials outweigh the drawbacks of it.
fraud information 虚假信息